Data protection

The responsible person in terms of law
Valuedesk GmbH
Goldstraße 9
D-33602 Bielefeld
Germany

Tel.: +49/521/4481523-0
E-Mail: hello@valuedesk.de
1. General data processing information

This website collects a number of general data and information every time a data subject or automated system accesses a website. These general data and information are stored in the log files of the web server. The following information can be collected: the browser types and versions used, the operating system used by the accessing system, the website from which an accessing system accesses our website (referrer), the sub-websites which are accessed via an accessing system on our website, the date and time of an access to the website, an internet protocol address (IP address), the internet service provider of the accessing system and other similar data and information which serve to avert danger in the event of attacks on our information technology systems.
The use of this general data and information does not allow any conclusions to be drawn about the person concerned. This information is rather required in order to deliver the contents of our website correctly, to optimise the contents of the website as well as the advertising for it, to ensure the permanent functionality of our information technology systems and the technology of our website as well as to provide law enforcement authorities with the information necessary for criminal prosecution in the case of a cyber attack.
This anonymously collected data and information is evaluated statistically and also with the aim of increasing data protection and data security in the company, in order to ultimately ensure an optimum level of protection for the personal data processed. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.


1.1 Scope of processing of personal data
We only collect and use personal data of our users as far as this is necessary to provide a functional website as well as our contents and services. The collection and use of personal data of our users is only carried out with the consent of the user. An exception is made in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by legal regulations.


1.2 Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, point (a) of Art. 6 (1) of the General Data Protection Regulation (GDPR) is the legal basis for the processing of personal data. Insofar as our processing of your personal data is necessary for the performance of a contract or in connection with a contractually-related relationship, point (b) of Art. 6 (1) GDPR is the legal basis for the data processing. Insofar as we require personal data for compliance with a legal obligation, point (c) of Art. 6 (1) GDPR is the legal basis for the data processing. Further to this, point (f) of Art. 6 (1) GDPR shall be taken into consideration when the processing of personal data is necessary for the purposes of our legitimate interests or those of a third party, except where such interests are overridden by personal interests or fundamental rights and freedoms of the data subject which require the protection of personal data.


1.3 Erasure of data and period of storage
We shall always erase or block personal data of the concerned person as soon as the purpose of its storage is over. Further, a storage may continue beyond this stage if legal requirements to which we are subject dictate that this must occur due to EU regulations, laws or other regulations to which we are subject. Data will also be blocked or deleted if a storage period prescribed by the mentioned regulations expires, unless there is a need for further storage of the data for the conclusion or performance of a contract. .

2. Providing the website and creation of logfiles

2.1 Description and scope of data processing
Each time you visit our website, our system automatically collects data and information from the computer system of the calling computer.
The following data is collected:
– Information about the browser type and version used
– The operating system of the user
– The Internet service provider of the user
– The IP address of the user
– Date and time of access
– Information on the referrer website from where access to our website took place
– Websites that are called up by the user’s system via our website
– The log files contain IP addresses or other data that allow an assignment to a user. This might be the case, for example, if the link to the website from which the user accesses the website or the link to the website to which the user switches contains personal data.
– The data is also stored in the log files of our system. These data are not stored together with other personal data of the user.


2.2 Legal basis for the data processing
The legal basis for the temporary storage of data and log files is point (f) Art. 6 (1) GDPR.


2.3 Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. The storage in log files is done to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. These purposes also include our legitimate interest in data processing in accordance with point (f) Art. 6 (1) GDPR. An evaluation of the data for marketing purposes does not take place in this context.


2.4 Period of storage
The data will be erased as soon as they are no longer necessary for the purpose of their collection. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. In the case of data storage in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.


2.5 Withdrawal of consent and objecting to processing
The collection of data for the provision of the website and the storage of the data in log files is mandatory for the operation of the website. There is therefore no possibility of objection on the part of the user.

3. Use of cookies

These websites use cookies. Cookies are text files which are stored on a computer system via an Internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters which can be used to assign websites and servers to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by means of the unique cookie ID.
The use of cookies enables the users of this website to provide more user-friendly services, which would not be possible without the setting of cookies.
By using cookies, the information and services on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data again each time he or she visits the website, as this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.
The person concerned can prevent the setting of cookies by our website at any time by selecting the corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.


3.1 Description and scope of data processing
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be able to be identified even after a page change.

The following data is stored and transmitted in the cookies:
– Language settings
– Log-in information
– We also use cookies on our website, which enable us to analyse the surfing c behaviour of the users.

In this way the following data can be transmitted:
– Entered search terms
– Frequency of page views
– Use of website functions

The data collected in this way is pseudonymized by technical measures. Therefore, it is no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the users.
When accessing our website, users are informed by an info banner about the use of cookies for analysis purposes and are referred to this privacy statement.
When accessing our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this privacy statement.


3.2 Legal basis for data processing
The legal basis for the processing of personal data using technically necessary cookies is point (f) Art. 6 (1) GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is point (a) Art. 6 (1) GDPR if the user has given his or her consent to this.


3.3 Purpose of data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:
– Adoption of language settings
– Storage of search terms
– The data collected through technically necessary cookies is not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its contents. Through the analysis cookies we learn how the website is used and can thus constantly optimize our offer.
These purposes also include our legitimate interest in processing personal data in accordance with point (f) Art. 6 (1) GDPR.


3.4 Period of storage, possibility of objection and erasure
Cookies are stored on the user’s computer and transmitted by the user to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies already stored can be erased at any time. This can also be done automatically. If cookies for our website are deactivated, it is possible that not all functions of the website can be used to their full extent.

4. Newsletter

4.1 Description and scope of data processing
The newsletter is sent out on the basis of the user’s registration on the website.
It is possible to subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us.

In the minimum case, the registration concerns the user’s email address, but further voluntary information can be provided for personalisation purposes:
– Name
– Phone number
– Request
– Company

In addition, the following data is collected during registration:
– IP address of the calling computer
– Date and time of registration

For the processing of the data, your consent will be obtained during the registration process and reference will be made to this privacy statement.
The newsletter is sent out due to the sale of goods or services.
If you purchase goods or services on our website and enter your email address, we may subsequently use this to send you a newsletter. In such a case, the newsletter will only be used to send direct advertising for our own similar goods or services.
In connection with the data processing for the dispatch of newsletters, the data is not passed on to third parties. The data will be used exclusively for sending the newsletter.


4.2 Legal basis for data processing
The newsletter is sent out on the basis of the user’s registration on the website.
The legal basis for the processing of the data after registration for the newsletter by the user is point (a) Art. 6 (1) GDPR if the user has given his consent.
The legal basis for the dispatch of the newsletter as a result of the sale of goods or services is § 7 (3) UWG in conjunction with point (f) Art. 6 (1) GDPR.


4.3 Purpose of data processing
The collection of the user’s email address is used to deliver the newsletter. The collection of other personal data during the registration process serves to prevent misuse of the services or the email address used.


4.4 Period of storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. The user’s email address is therefore stored as long as the subscription to the newsletter is active.
The other personal data collected during the registration process are usually deleted after a period of seven days.


4.5 Possibility of objection and deletion
The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose there is a corresponding link in every newsletter. This also allows the user to object to the storage of personal data collected during the registration process.

5. Contact form and email contact

5.1 Description and scope of data processing
There is a contact form on our website which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask is transmitted to us and stored.

These data are:
– email address
– Name
– Phone number
– Request – Company

At the time the message is sent, the following data is also stored:
– The IP address of the user
– Date and time of registration

For the processing of the data, your consent will be obtained during the sending process and reference will be made to this privacy statement.
Alternatively, it is possible to contact us via the provided email address. In this case the personal data of the user transmitted with the email will be stored.
By submitting an account form, the data is transferred to Mailchip (The Rocket Science Group, LLC) and Hubspot. The data will be used to process the conversation and, depending on the request of the inquirer, for further marketing activities. The mail service provider will be used on the basis of our legitimate interests in accordance with point (f) Art. 6 (1) GDPR and a contracted data processing in accordance with Art. 28 (3) S. 1 GDPR.


5.2 Legal basis for data processing
Rechtsgrundlage für die Verarbeitung der Daten ist bei Vorliegen einer Einwilligung des Nutzers Art. 6 Abs. 1 lit. a DS-GVO.


Rechtsgrundlage für die Verarbeitung der Daten, die im Zuge einer Übersendung einer E-Mail übermittelt werden, ist Art. 6 Abs. 1 lit. f DS-GVO. Zielt der E-Mail-Kontakt auf den Abschluss eines Vertrages ab, so ist zusätzliche Rechtsgrundlage für die Verarbeitung Art. 6 Abs. 1 lit. b DS-GVO.


5.3 Purpose of data processing
The processing of the personal data from the input mask serves us only for the processing of the establishment of contact. In the case of contacting us by email, this is also the necessary legitimate interest in the processing of the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. .


5.4 Period of storage
The data will be erased as soon as they are no longer necessary for the purpose of their collection. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is terminated when it can be concluded from the circumstances that the matter in question has been finally clarified.
The personal data additionally collected during the sending process will be deleted after a period of seven days at the latest.


5.5 Possibility of objection and removal
The user has the possibility to object his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case the conversation cannot be continued.
All personal data stored in the course of the contact will be erased in this case.

6. Rights of the person concerned

If your personal data is processed, you are a “data subject” within the meaning of the GDPR and you have the following rights in relation to us as the data controller. You can exercise your rights by contacting us by email (hello@valuedesk.de) stating your request.


6.1 Right to information
JAny person concerned by the processing of personal data has the right to obtain information on personal data relating to him/her and a copy thereof. You may request confirmation as to whether personal data relating to you are being processed by us.


6.2 Right of rectification
Any person concerned by the processing of personal data shall have the right to obtain the rectification of inaccurate personal data relating to him. The data subject shall also have the right to obtain the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.


6.3 Right to limit processing
Every person affected by the processing of personal data has the right to restrict the processing if one of the conditions laid down by the legislator in Art. 18 (1) of the GDPR is met.


6.4 Right to erasure
Any person concerned by the processing of personal data has the right to obtain the immediate erasure of personal data relating to him or her, if one of the reasons listed in Art. 17 (1) of the GDPR applies.


6.5 Right to data transferability
Every data subject shall have the right to obtain the personal data concerning him/her which have been supplied by the data subject in a structured, standard and machine-readable format. He or she also has the right to have this data communicated to another data controller without hindrance by the data controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to point (a) Art. 6 (1) of the GDPR or point (a) Art. 9 (2) of the GDPR or on a contract pursuant to point (b) Art. 6 (1) of the GDPR, and that the processing is carried out by means of automated procedures.


6.6 Right of objection
Any person concerned by the processing of personal data has the right to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her carried out pursuant to point (e) or (f) Art. 6 (1) of the GDPR. This also applies to profiling based on these provisions. In the event of an objection, the company no longer processes the personal data unless we can demonstrate compelling reasons for processing that are worthy of protection and outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. Where the company processes personal data for the purpose of direct marketing, the data subject shall have the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to processing for the purposes of direct marketing, the personal data shall no longer be processed for those purposes.


6.7 Right to withdraw consent
Any person concerned by the processing of personal data has the right to withdraw his or her consent to the processing of personal data at any time. You have the right to revoke your declaration of consent at any time. Revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.


6.8 Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, in your place of employment or in the place where the alleged infringement occurred, if you consider that the processing of personal data relating to you infringes the GDPR.

7. Privacy policy on the use of Hubspot

We use HubSpot for our online marketing and sales activities.

The purpose of our use of Hubspot is among other things
– Email marketing (newsletter and automated mailings, e.g. to provide downloads)
– Management of contacts (CRM)
– Reporting (traffic sources, accesses, etc. …)
– Landing pages and contact forms

This information as well as the contents of our website are stored on servers of our software partner HubSpot. We use this information to get in contact with visitors of our website. The information we collect is subject to this Privacy Policy. We use all information collected solely to improve our marketing and sales efforts. HubSpot is a software company from the USA with a branch in Germany.
Contact : HubSpot, Unter den Linden 26, 10117 Berlin, phone: +49 30 56796549
On instruction by mail to hello@valuedesk.de your Hubspot entry will be deleted completely.
HubSpot is certified under the EU – U.S. Privacy Shield Framework and is subject to TRUSTe’s Privacy Seal and the U.S. – Swiss Safe Harbor Framework.
Privacy Agreement with Hubspot
Privacy policy of HubSpot
More information about the cookies used by HubSpot can be found here

8. Use and application of Google Analytics (with anonymization)

The data controller for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection and evaluation of data on the behavior of visitors on websites. Among other things, a web analysis service collects data about the website from which a person concerned came to a website (referrer), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising. The operating company of the Google Analytics component is

Google Inc
1600 Amphitheatre Pkwy
Mountain View
CA 94043-1351, USA.

The data controller for processing uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s Internet connection is shortened by Google and made anonymous if our websites are accessed from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website.
Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the data controller for processing and on which a Google Analytics component has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. Within the scope of this technical procedure, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.
The cookie is used to store personal information, such as the time of access, the location from which an access originated and the frequency of visits to our website by the person concerned. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the opportunity to object to the collection of data generated by Google Analytics and relating to the use of this website, as well as to the processing of this data by Google, and to prevent such processing. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the Browser Add-On in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within his or her sphere of control, the browser add-on may be reinstalled or reactivated.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

9. Use and application of Google-Adworks

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to set pre-defined keywords that will display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-related search result. In the Google advertising network, the ads are distributed to topic-related web pages by means of an automatic algorithm and in accordance with the previously defined keywords.
The operating company of the Google AdWords services is

Google Inc
1600 Amphitheatre Pkwy
Mountain View
CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertisements on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.
If a person concerned reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the person concerned. If the cookie has not expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables us and Google to track whether a person who has reached our website via an AdWords ad has generated sales, i.e. whether he or she has made or abandoned a purchase.
The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the person concerned.
The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Whenever a person visits our websites, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the opportunity to object to interest-based advertising by Google. To do so, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there.

Further information and Google’s applicable privacy policy can be found here.