Efficiently manage opportunities
Today, companies face more pressure than ever to continuously unlock new sources of added value. Success depends on how quickly and systematically ideas can be captured, evaluated and translated into concrete measures. In reality, many approaches remain unused because clear rules and systems for capturing and developing ideas are often lacking.
Ideas become potential when enriched with data, such as the estimated financial value and expected implementation timeline. They are only referred to as measures once they enter the implementation funnel. The potential pool offers a secure space to document and qualify ideas centrally, making it possible to identify high-value potentials early, even if they are not yet ready for implementation or aligned with the current strategy. Medium- and long-term initiatives remain visible and can be flexibly integrated into planning. This gives companies strategic foresight and ensures that measures consistently create measurable value. The goal is to transfer potential into implementation at the right moment — to maximise impact.
The potential pool bridges strategic control and operational feasibility, promoting transparency across all levels of the organisation. When unused potential is identified and managed in a structured way, it can be turned into measurable success and help secure a lasting competitive edge.
