{"id":16868,"date":"2025-05-19T12:48:13","date_gmt":"2025-05-19T12:48:13","guid":{"rendered":"https:\/\/www.valuedesk.de\/?page_id=16868"},"modified":"2026-01-15T09:34:44","modified_gmt":"2026-01-15T09:34:44","slug":"magazin-01-valueinsider","status":"publish","type":"page","link":"https:\/\/www.valuedesk.de\/en\/ressourcen\/publikationen\/magazin-01-valueinsider\/","title":{"rendered":"Magazin \/ 01# ValueInsider"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16868\" class=\"elementor elementor-16868\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-150319b e-flex e-con-boxed e-con e-parent\" data-id=\"150319b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eff3ad0 e-con-full e-flex e-con e-child\" data-id=\"eff3ad0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0c5edbe e-con-full e-flex e-con e-child\" data-id=\"0c5edbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b77616a elementor-widget elementor-widget-heading\" data-id=\"b77616a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Warum der Einkauf zum Performance-Treiber werden muss<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2971e elementor-widget elementor-widget-text-editor\" data-id=\"9f2971e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"42040249-2bb5-4f0a-b67a-84613b7f0ca9\" data-message-model-slug=\"o1\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Vom CPO zum Start-Up-Gr\u00fcnder<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-85a1cde e-con-full e-flex e-con e-child\" data-id=\"85a1cde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-993be1b e-con-full e-flex e-con e-child\" data-id=\"993be1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cebd5b6 elementor-widget elementor-widget-image\" data-id=\"cebd5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-16901\" alt=\"\" srcset=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-1536x864.jpg 1536w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-300x169.jpg 300w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-1024x576.jpg 1024w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-768x432.jpg 768w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-2048x1152.jpg 2048w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/01ValueInsider-1-18x10.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08a2ef elementor-widget elementor-widget-text-editor\" data-id=\"c08a2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"42040249-2bb5-4f0a-b67a-84613b7f0ca9\" data-message-model-slug=\"o1\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Magazin<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c706d elementor-widget elementor-widget-heading\" data-id=\"04c706d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Value Insider \u2013 Das Magazin f\u00fcr Performance Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e33d9 elementor-widget elementor-widget-text-editor\" data-id=\"d1e33d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">Wer heute Unternehmen f\u00fchrt oder mitgestaltet, braucht vor allem Klarheit. Nicht \u00fcber die n\u00e4chste Krise, denn die kommt sowieso. Sondern dar\u00fcber, wie wir damit umgehen werden, um unsere Zukunft zu sichern. Die L\u00f6sungen entstehen dort, wo Menschen mutig, kreativ und vor allem konsequent handeln. Und genau das spiegelt auch unsere Mission bei Valuedesk wider:<\/p><p class=\"p2\">\u00bbOrganisationen bef\u00e4higen, das Potenzial ihrer eigenen Mitarbeitenden voll nutzbar zu machen.\u00ab<\/p><p class=\"p2\">Es wird in Zukunft nicht mehr ausreichen, nur auf Ver\u00e4nderungen zu reagieren. Unternehmen m\u00fcssen ihre Potenziale kennen und proaktiv nutzen. Es braucht Menschen, die gestalten wollen und Strukturen, die genau das erm\u00f6glichen.<\/p><p class=\"p2\">Mit dem ValueInsider startet ein neues Format, das genau daf\u00fcr steht. Dies ist die erste Ausgabe und der Start einer Reihe, die ab sofort zweimal j\u00e4hrlich erscheint. Unser Ziel ist es nicht \u00fcber Probleme zu klagen, sondern echte L\u00f6sungen zu finden und zu zeigen, was m\u00f6glich ist, wenn man den Mut hat, Performance neu zu denken.<\/p><p class=\"p2\">Dass wir uns in dieser Ausgabe auf den Einkauf konzentrieren, ist kein Zufall. Valuedesk ist dort entstanden und wir wissen aus Erfahrung: Gerade im Einkauf lassen sich enorme Hebel bewegen. Die Herausforderungen dort sind komplex und die Verantwortung enorm, aber genau deshalb ist der Einkauf der ideale Ausgangspunkt f\u00fcr echte Wirkung. Heute arbeiten wir weit \u00fcber den Einkauf hinaus, aber er bleibt ein zentraler Player, wenn es um Performance geht.<\/p><p class=\"p2\">Die Titelstory \u00fcber unseren CEO und CO-Founder Torsten R. Bendlin verbindet dabei, was uns antreibt: Haltung, Ver\u00e4nderungswille und der Mut, Dinge anders zu machen. Und diese Haltung zieht sich durch das gesamte Magazin. Wir wollen nicht erkl\u00e4ren, warum Transformation schwer ist. Wir wollen zeigen, wie sie gelingen kann.<\/p><p class=\"p2\">In diesem Sinne: Willkommen zur ersten Ausgabe. Wir w\u00fcnschen Ihnen neue Perspektiven, hilfreiche Einblicke und ehrliche Impulse. Und vor allem: Lust auf Umsetzung! 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elementor-widget-image\" data-id=\"704f59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20256.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY4ODEsInVybCI6Imh0dHBzOlwvXC93d3cudmFsdWVkZXNrLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvVmFsdWVJbnNpZGVyMDEtMjAyNTYucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20256-1024x724.png\" class=\"attachment-large size-large wp-image-16881\" alt=\"\" srcset=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20256-1024x724.png 1024w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20256-300x212.png 300w, 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class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2fcbb elementor-widget elementor-widget-image\" data-id=\"9b2fcbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY4ODIsInVybCI6Imh0dHBzOlwvXC93d3cudmFsdWVkZXNrLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvVmFsdWVJbnNpZGVyMDEtMjAyNTcucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-1024x724.png\" class=\"attachment-large size-large wp-image-16882\" alt=\"\" srcset=\"https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-1024x724.png 1024w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-300x212.png 300w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-768x543.png 768w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-1536x1086.png 1536w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-2048x1448.png 2048w, https:\/\/www.valuedesk.de\/wp-content\/uploads\/2025\/05\/ValueInsider01-20257-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Voriger\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon06 icon-06chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon06 icon-06chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd5eea elementor-align-end elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bdd5eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.valuedesk.de\/ressourcen\/publikationen\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon06 icon-06arrow-up-left\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Zur Publikationen-\u00dcbersicht<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a27aea8 e-con-full e-flex e-con e-child\" data-id=\"a27aea8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cc79b6d e-con-full e-flex e-con e-child\" data-id=\"cc79b6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3be9641 elementor-widget elementor-widget-heading\" data-id=\"3be9641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">JETZT WEITERLESEN?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccc119 elementor-widget elementor-widget-text-editor\" data-id=\"dccc119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dann f\u00fcllen Sie einfach das folgende Formular aus und Sie erhalten per E-Mail kostenlosen Zugang zum gesamten Magazin (PDF).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-664538d e-con-full ps-form-no-padding e-flex e-con e-child\" data-id=\"664538d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d58e1 elementor-widget elementor-widget-html\" data-id=\"d5d58e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/4056278.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"be3a4c02-12fd-4d50-aea1-56f2cffcd63d\" data-portal-id=\"4056278\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Warum der Einkauf zum Performance-Treiber werden muss Vom CPO zum Start-Up-Gr\u00fcnder Magazin Der Value Insider \u2013 Das Magazin f\u00fcr Performance Management Wer heute Unternehmen f\u00fchrt oder mitgestaltet, braucht vor allem Klarheit. Nicht \u00fcber die n\u00e4chste Krise, denn die kommt sowieso. Sondern dar\u00fcber, wie wir damit umgehen werden, um unsere Zukunft zu sichern. Die L\u00f6sungen entstehen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7530,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"class_list":["post-16868","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ValueInsider | DAS Magazin f\u00fcr Performance Management<\/title>\n<meta name=\"description\" content=\"Exklusive Einblicke in Performance Management, Transformation &amp; Best Practices. 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