Privacy Policy

 
1. Name and address of the person responsible

The person responsible in the sense of the law is:

Valuedesk GmbH

Goldstraße 9

33602 Bielefeld

Germany

Phone: +49 521 448 1523 0 

E-mail: hello@valuedesk.de   
 
2. General information on data processing

This website collects a series of general data and information each time a person or an automated system accesses a website. These general data and information are stored in the log files of the web server. We may record the types and versions of browsers used, the operating system used by the accessing system, the website from which an accessing system comes to our website (so-called referrer), the subwebsites which are accessed via an accessing system on our website, the date and time of access to the website, an Internet protocol address (IP address), the Internet service provider of the accessing system and other similar data and information which serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, no conclusions are drawn about the person concerned. Rather, this information is needed to correctly deliver the contents of our website, to optimize the contents of the website as well as the advertising for it, to ensure the permanent functionality of our information technology systems and the technology of our website and to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated statistically and with the aim of increasing data protection and data security in the company in order ultimately to ensure an optimal level of protection for the personal data processed. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

2.1 Scope of processing of personal data

We only collect and use personal data of our users insofar as this is necessary to provide a functional website as well as our contents and services. The collection and use of personal data of our users takes place regularly only with the user’s consent. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.

2.2 Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU Data Protection Ordinance (DS-GMO) serves as the legal basis for the processing of personal data.

In the processing of personal data required for the performance of a contract to which the data subject is a party, Article 6(1)(b) DS-GMO serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DS-GMO serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1 letter f DS-GMO serves as the legal basis for processing.

2.3 Data erasure and storage time

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

3. provision of the website and creation of log files
3.1 Description and scope of data processing
Every time you visit our website, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected:

Information about the browser type and version used

The user’s operating system

The user’s Internet service provider

The IP address of the user

Date and time of access

Websites from which the user’s system reaches our website

Websites accessed by the user’s system through our website

The log files contain IP addresses or other data that enable an assignment to a user. This could be the case, for example, if the link to the website from which the user accesses the website or the link to the website to which the user switches contains personal data.

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

3.2 Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f DS-GMO.

3.3 Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this the IP address of the user must remain stored for the duration of the session.

The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f DSGVO also lies in these purposes.

3.4 Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

3.5 Possibility of objection and elimination

The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

4. Use of cookies

These websites use cookies. Cookies are text files which are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by its unique cookie ID.

The use of cookies enables the users of this website to provide more user-friendly services that would not be possible without cookies.

By means of a cookie, the information and offers on our website can be optimized for the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data each time he visits the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The person concerned can prevent the setting of cookies through our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4.1 Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. If a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic character string that enables a unique identification of the browser when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

Language settings

log-in information

We also use cookies on our website which enable an analysis of the user’s surfing behaviour.

In this way, the following data can be transmitted:

Entered search terms

Frequency of page views

Use of website functions

The user data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data will not be stored together with other personal data of the users.

When you visit our website, an information banner informs you about the use of cookies for analytical purposes and refers you to this data protection statement.

When accessing our website, the user is informed about the use of cookies for analytical purposes and his or her consent to the processing of personal data used in this connection is obtained. In this context, reference is also made to this data protection declaration.

4.2 Legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f DS-GMO.

The legal basis for the processing of personal data using cookies for analytical purposes is Art. 6 para. 1 lit. a DS-GVO.

4.3 Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

We need cookies for the following applications:

Accepting language settings

Remembering search terms

The user data collected by technically necessary cookies are not used to create user profiles.

The analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer.

For these purposes, our legitimate interest also lies in the processing of personal data in accordance with Art. 6 para. 1 lit. f DS-GMO.

4.4 Duration of storage, possibility of objection and removal

Cookies are stored on the user’s computer and transmitted to our site. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

5 Newsletter
5.1 Description and scope of data processing

The newsletter is sent out on the basis of the user’s registration on the website.

On our website you have the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.

In the minimum case the registration concerns the e-mail address of the user, however, further voluntary data can be given for personalization:

moniker
telephone number
concerns
business
In addition, the following data is collected upon registration:

IP address of the calling computer
Date and time of registration
During the registration process, your consent is obtained for the processing of the data and reference is made to this data protection declaration.

The newsletter is sent out on the basis of the sale of goods or services.

If you purchase goods or services on our website and provide us with your e-mail address, we may subsequently use it to send you a newsletter. In such a case, the newsletter will only send direct advertising for similar goods or services of our own.

In connection with data processing for the dispatch of newsletters, no data is passed on to third parties. The data will be used exclusively for sending the newsletter.

5.2 Legal basis for data processing

The newsletter is sent out on the basis of the user’s registration on the website.

The legal basis for the processing of the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a DS-GMO.

The legal basis for the dispatch of the newsletter as a result of the sale of goods or services is § 7 para. 3 UWG in connection with the German Unfair Competition Act (UWG). Art. 6 para. 1 lit. f DS-GMO.

5.3 Purpose of data processing

The collection of the user’s e-mail address serves to send the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.

5.4 Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The user’s e-mail address will therefore be stored for as long as the subscription to the newsletter is active.

The other personal data collected during the registration process will generally be deleted after a period of seven days.

5.5 Possibility of objection and elimination

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose there is a corresponding link in every newsletter.

This also makes it possible to revoke the consent to the storage of personal data collected during the registration process.

6. contact form and e-mail contact
6.1 Description and scope of data processing

There is a contact form on our website which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask will be transmitted to us and stored. This data is:

email
moniker
telephone number
concerns
business
At the time the message is sent, the following data is also stored:

The IP address of the user

Date and time of registration

Your consent is obtained for the processing of the data within the scope of the sending process and reference is made to this data protection declaration.

Alternatively, you can contact us via the e-mail address provided. In this case, the user’s personal data transmitted by e-mail will be stored.

When sending in via an account form, the data is transferred to Mailchip (The Rocket Science Group, LLC) and Hubspot. The data will be used for the processing of the conversation and, depending on the request of the request, for further marketing activities. the shipping service provider will be used on the basis of our legitimate interests according to art. 6 par. 1 lit. f DSGVO and an order processing contract according to art. 28 par. 3 p. 1 DSGVO.

6.2 Legal basis for data processing

The legal basis for the processing of data is Art. 6 para. 1 lit. a DS-GMO if the user has given his consent.

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f DS-GMO. If the e-mail contact aims at the conclusion of a contract, then additional legal basis for the processing is Art. 6 exp. 1 lit. b DS-GMO.

6.3 Purpose of data processing

The processing of the personal data from the input mask serves us only for the treatment of the establishment of contact. In the event of contact by e-mail, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

6.4 Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by e-mail, this is the case when the respective conversation with the user is finished. The conversation is terminated when it can be inferred from the circumstances that the facts in question have been finally clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

6.5 Possibility of objection and elimination

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

7. Rights of the data subject

If personal data are processed by you, you are “data subject” within the meaning of the DS-GMO and you have the following rights vis-à-vis us as data controller. You can exercise your rights by contacting our data protection officer or the staff of the service centre stating your request.

7.1 Right to information

Any person concerned by the processing of personal data shall have the right to obtain, at any time and free of charge, information from the controller concerning the personal data relating to him/her stored and a copy of such data.

You can ask the person in charge to confirm whether personal data concerning you will be processed by us.

7.2 Right to correction

Any person concerned by the processing of personal data has the right to request the immediate correction of inaccurate personal data concerning him/her. Furthermore, taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration.

7.3 Right to limitation of processing

Any person concerned by the processing of personal data has the right to require the controller to restrict the processing if one of the conditions laid down by the legislator in Art. 18 para. 1 DS-GMO is met.

7.4 Right to cancellation

Any person concerned by the processing of personal data has the right to require the controller to delete personal data concerning him/her without delay, provided that one of the reasons specified in Art. 17 para. 1 DS-GMO applies.

7.5 Right to Data Transferability

Any person concerned by the processing of personal data has the right to receive the personal data concerning him/her provided by the data subject to a controller in a structured, current and machine-readable format. It also has the right to transmit this data to another data controller without obstruction by the data controller to whom the personal data have been provided, provided that the processing is based on the consent provided for in Article 6(1)(a) DS GMO or Article 9(2)(a) DS GMO or on a contract in accordance with Article 6(1)(b) DS GMO and that the processing is carried out using automated procedures.

7.6 Right of objection

Any person data subject to the processing of personal data has the right to object at any time to the processing of personal data concerning him/her on the basis of Article 6(1)(e) or (f) of the DS-GMO for reasons arising from his particular situation. This also applies to profiling based on these provisions.

In the event of an objection, the Company will no longer process the personal data unless we can prove compelling grounds for processing that outweigh the interests, rights and freedoms of the data subject or the processing serves to assert, exercise or defend legal claims.

If the company processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected with such direct advertising. If the data subject objects to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

7.7 Right to revoke the data protection declaration of consent

Any person affected by the processing of personal data has the right to revoke consent to the processing of personal data at any time.

You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.

7.8 Right of appeal to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in particular in the Member State where you reside, work or suspect of infringement, if you believe that the processing of personal data concerning you is contrary to the DS GMO.

8 Data protection regulations for the use of Hubspot

We use HubSpot for our online marketing and sales activities. The purpose of our use of Hubspot is, among other things

E-mail marketing (newsletters and automated mailings, e.g. for the provision of downloads)
Management of contacts (CRM)
Reporting (traffic sources, accesses, etc….)
Landing Pages and Contact Forms
This information and the contents of our website are stored on servers of our software partner HubSpot. They are used by us to contact visitors to our website. The information we collect is subject to this privacy policy. We use all collected information exclusively to optimize our marketing and sales measures. HubSpot is a software company from the USA with a branch in Germany.

Contact: HubSpot, Unter den Linden 26, 10117 Berlin, Phone: +49 30 56796549

On instruction by mail to hello@valuedesk.de your Hubspot entry will be completely deleted.

HubSpot is certified under the ” EU – U.S. Privacy Shield Framework and is subject to the TRUSTe’s Privacy Seal and the “U.S. – Swiss Safe Harbor” Framework.

Data protection agreement with Hubspot

HubSpot Privacy Policy

Information from HubSpot regarding EU data protection regulations

More information about the cookies used by HubSpot can be found here & here

9 Data protection regulations on the use and application of Google Analytics (with anonymisation function)

The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. A web analysis service collects, among other things, data on which website a person concerned came to a website from (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for cost-benefit analysis of Internet advertising.

The Google Analytics component is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the suffix “_gat._anonymizeIp” for the web analysis via Google Analytics. By means of this addition, Google shortens and anonymizes the IP address of the Internet connection of the person concerned when accessing our website from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information collected to evaluate the use of our website, among other things, to compile online reports for us that show the activities on our websites and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website is called up, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

Cookies are used to store personal information, such as access time, the location from which access was made and the frequency of visits to our website by the person concerned. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The person concerned can prevent the setting of cookies through our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, it is possible for the person concerned to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the person concerned must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the person’s information technology system is deleted, formatted or reinstalled at a later time, the person concerned must reinstall the browser add-on to disable Google Analytics. If the browser add-on is provided by the person concerned or another person who has exercised his or her power over the browser.

Further information and Google’s current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html Google Analytics will be explained in more detail under this link https://www.google.com/intl/de_en/analytics/.

10 Privacy policy for the use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google’s search engine results and the Google Advertising Network. Google AdWords allows an advertiser to pre-define certain keywords to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google Network, ads are distributed to thematically relevant web pages using an automatic algorithm and using the previously defined keywords.

The operator of Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If an affected person comes to our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the affected person by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping basket of an online shop system, have been called up on our website. The conversion cookie enables both us and Google to track whether a person affected who came to our website via an AdWords ad generated revenue, i.e. whether they completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned.

The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Personal data, including the IP address of the Internet connection used by the person concerned, is therefore transferred to Google in the United States of America each time he or she visits our website. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The person concerned can prevent the setting of cookies through our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do this, the person concerned must access the www.google.de/settings/ads link from each of the Internet browsers they use and make the required settings there.

Further information and Google’s current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/